Studio Practice

Typographic systems in motion

Independent graphic direction and animation studio based in Berlin. Operating at the exact intersection of rigid Swiss grid systems and deliberate spatial pacing.

Design Philosophy

Structure before ornamentation

Founded by animator and visual stylist Jens Lind following a decade leading title sequences and kinetic identities across Europe. The practice operates on a single premise: movement is an innate structural component of graphic design, not cosmetic embellishment applied in post-production.

Drawing directly from mid-century functionalist typography, every assignment begins with proportional grid layouts, tension thresholds, and strict weight hierarchies. Motion parameters are computed rather than eyeballed, yielding kinetic systems that preserve legibility at every frame rate and playback dimension.

Working Method

Production architecture

01
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04

Concept R&D

Kinetic Wireframing

3D & Graphic Rendering

Master Delivery

Deconstructing client identity parameters into spatial mechanics. We establish core typographic scales, motion principles, and baseline velocity curves before touching timeline software.

Rapid black-and-white animatics testing structural rhythm, scene transitions, and narrative clarity. Every transition solves a functional pacing challenge without decorative distractions.

Compiling multi-format exports, responsive broadcast packages, and comprehensive design system guidelines enabling internal teams to execute autonomous kinetic layouts.

Executing high-fidelity camera choreography, physical shaders, and typographic animation passes. Studio lighting passes are calibrated for optimal contrast on both mobile and stage projection.

Verified Practice

Ten years in production

10+

years directing motion

48

identity systems shipped

14

international festival screenings